Paula Herrera

Paula Herrera is a Category Management Lead with a diverse background in international business and marketing. They have served as a Marketing Consultant at Impact Consultoría Social from 2020 to 2022 and held various roles at Bavaria - Colombia, including Non-Alcoholic Beverage Specialist and Trade Marketing Specialist, where they worked until 2023. Prior to that, Paula coordinated marketing efforts at The SilverLogic from 2019 to 2020. Paula studied International Business and Marketing, earning a Bachelor's degree from Florida Atlantic University and completing a study abroad program at The American Business School of Paris.