Malin Rexvik

Malin Rexvik is an accomplished marketing professional with extensive experience in leading omnichannel strategies and digital marketing initiatives. Currently serving as the Director and Head of Omnichannel Strategy & Enablement for Baxter International Inc. since February 2015, Malin oversees the development and execution of marketing strategies in the WEU region, ensuring alignment across global and local objectives. Previously, Malin held the position of Associate Director and Head of the Digital Marketing Center of Excellence and In-House Agency for Baxter in EMEA, where the establishment of a digital marketing framework was a significant achievement. Prior experience includes a decade at Danske Bank A/S, where Malin excelled as a Senior International Marketing Consultant and Project Manager, crafting comprehensive marketing campaigns and enhancing brand platforms. Malin holds a Master of Science in International Business Administration with a focus on Marketing from Lund University and has participated in various educational programs, including an academic exchange at HEC Montréal.