Helping FMCG & CPG leaders in Canada and the Middle East unlock growth.

Bayān helps consumer goods and retail brands solve their toughest marketing challenges with speed, clarity, and strategic precision.

We work across three core areas:
1️⃣ Market Expansion: Guiding Canadian FMCG brands into the Middle East and helping Middle East brands enter Canada/North America. From market fit to distributor access, we make expansion faster and lower risk.

2️⃣ Strategic Projects: Delivering high-impact initiatives such as brand positioning, portfolio strategy, and go-to-market planning to strengthen competitive advantage and accelerate growth.

3️⃣ Fractional & Contract Leadership – Providing CPGs with senior marketing leadership without a full-time hire, aligning strategy, teams, and execution for measurable results.

Whether you are under pressure to do more with less, scale eCommerce, turn around a brand, or expand into new markets, we bring practical, high-impact solutions that move your business forward.

Why Bayān
Founded by a former CPG marketing leader with 20+ years at Nestlé, Ferrero, and Grupo Bimbo across the Middle East and North America, we’ve launched brands, scaled eCommerce, and led marketing transformations from the inside.

We bring:
	•	Real-world operating experience
	•	Global perspective with deep Middle East expertise
	•	Sharp focus on measurable outcomes, not just ideas

Focus Areas
	•	Brand & portfolio strategy
	•	Marketing ROI & effectiveness
	•	Retail media & digital commerce
	•	Capability building for modern marketing teams
	•	Market entry & expansion

Let’s bring clarity to your next big move.

Bayān Advisory

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Teams

Offices

Bayān Advisory

Org chart

Teams

Offices

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