BAYE London
🌍 Resort. Swim. Beach.
✨ Be All You Envision.

BAYE London is a globally inspired swimwear and resortwear brand founded by designer and creative visionary Kerry Sykes. Rooted in a love for travel, design, and empowering women, BAYE creates timeless, flattering pieces that celebrate confidence, freedom, and feminine expression—wherever life takes you.

Born in South Africa, shaped in London, and now blossoming under the Florida sun, Kerry’s journey is woven into every piece. With decades of experience in lingerie and swimwear design, she launched BAYE London to fill a gap in the market for beautifully made swimwear that fits well, feels luxurious, and tells a story.

From the vibrant Cape Town Collection with protea blooms and leopard prints, to the breezy Florida Palm Range and elegant London Broderie line, BAYE combines elevated design with buttery-soft, sustainable fabrics—resistant to chlorine, sea salt, and sun cream. Every piece is lined for full comfort and made to move confidently from the beach to the resort bar and beyond.

At its core, BAYE London stands for body positivity, global beauty, thoughtful craftsmanship, and freedom of self-expression.

Whether you’re relaxing poolside, exploring new coastlines, or living boldly at home—BAYE invites you to Be All You Envision.

📸 Follow us on Instagram: @bayelondon
📩 For partnerships & press: hello@bayelondon.com

BAYE London

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BAYE London

Org chart

Teams

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