Markus Hungenbach

Markus Hungenbach has extensive experience in program and project management at Bayer, beginning in 2002. Currently serving as Program Manager for the Global MES Program and Head of Content & Campaign Management, Markus oversees the development of innovative digital solutions aimed at enhancing content experiences for healthcare professionals, patients, and consumers. Previous roles include Head of Digital Marketing Platforms and Digital Marketing Manager, where strategic execution for Pharmaceuticals, Consumer Health, and Crop Science was central. Earlier experience includes project management focused on digital marketing and mass serialization in healthcare, as well as an SAP Project Manager role at Bayer Material Science Limited. Markus holds a Master's Degree in Information Science for Business from FHDW University of Applied Science.