Benjamin Spiegel

Benjamin Spiegel is an Operating Principal at BayPine. Mr. Spiegel has focused the majority of his career on dedicating himself to devising innovative solutions that enable businesses to revolutionize their approaches to digital strategy and marketing, uncovering untapped avenues of growth and value creation.

Previously, Mr. Spiegel was the Global Chief Digital Officer at Proctor & Gamble Beauty where he was instrumental in driving a digital transformation across the portfolio of their brands. Prior to joining Proctor & Gamble, Mr. Spiegel was the CEO of MMI Agency—a global advertisement agency—where he helped transition the firm to become a digital-first agency, and ultimately sell the business to Stagwell Media.

Mr. Spiegel has also contributed insights on advisory boards for platforms like Snapchat, Twitter, TikTok, and NIAG, guiding digital and communications. He is originally from Hamburg, Germany.