Steve Yellen has extensive experience in product marketing, product management, and sales consulting. Steve has held various leadership roles in multiple companies, including Bazaarvoice, Aventri, Blue Clip Consulting, Vertiv Co (formerly Emerson Network Power), Emerson Network Power, Aperture (acquired by Emerson), and DataViz, Inc.
At Bazaarvoice, Steve is currently serving as the Senior Director of Product and Solutions Marketing, responsible for driving revenue, extending reach, and creating loyal advocates for the company's technology and services. Prior to this role, they were the Director of Product Marketing.
Before joining Bazaarvoice, Steve held the position of Vice President of Products at Aventri, where they led product strategy, product marketing, and portfolio management efforts. Steve'saccomplishments include improving time-to-market, streamlining product launches, and creating new segmented product packages.
As the Principal at Blue Clip Consulting, Steve provided product marketing, product management, marketing, and sales consulting services to startup software companies. Steve worked on market positioning and go-to-market strategy for SaaS companies in the application security and MarTech market segments.
In their role as Vice President of Software Product Marketing at Vertiv Co, Steve led a strategic initiative to create a go-to-market strategy and execution plan for a new SaaS software platform in the DCIM market. Steve also built and implemented new processes for the product marketing center of excellence.
Prior to Vertiv Co, Steve worked at Emerson Network Power in various leadership roles. Steve served as the Vice President of Segment (Product) Marketing, Vice President of Global Sales for Data Center Software Solutions, and Vice President of Marketing, Product, and Development. In these roles, they were responsible for P/L and global business planning, market analysis, strategy, acquisitions, marketing/product plans, business development, and customer acquisition.
Before Emerson Network Power, Steve worked at Aperture, initially as the Vice President of Product Marketing, where they played a key role in growing the organization and its software license revenue. Steve later served as the Senior Director of Product Marketing and Director of Product Management, contributing to the repositioning of the company into an enterprise software solution provider.
Earlier in their career, Steve worked as a Software Product Line Manager at DataViz, Inc., where they successfully grew the product line through establishing new vertical markets, increasing retail momentum, and expanding business internationally.
Overall, Steve Yellen has a proven track record of driving revenue growth, improving time-to-market, streamlining product launches, and creating impactful marketing strategies in the software and technology industry.
Steve Yellen has a robust education history that includes both formal degrees and additional certifications. Steve holds a Master of Science (MS) degree in Electrical Engineering with a minor in Applied Physics from Cornell University. Steve also pursued a Master of Business Administration (MBA) in Marketing from the University of Connecticut School of Business. Prior to that, they completed their Bachelor of Science (BS) in Electrical Engineering from the University of Connecticut.
In addition to their academic qualifications, Steve has obtained various certifications to enhance their skills and knowledge. Steve received certifications such as "SQL: Data Reporting and Analysis" and "Artificial Intelligence Foundations: Machine Learning" from LinkedIn. Steve also completed courses like "SQL Essential Training" and "Business Intelligence Analyst 2021 Course" from Udemy. Furthermore, they have certifications in "Excel VBA and Macros" and "Data Science Course 2020" from Udemy, as well as a certification in "Game Theory" from Coursera.
Overall, Steve Yellen's educational background exhibits a strong focus on electrical engineering, alongside a specialization in marketing through their MBA. Steve has displayed a commitment to continual learning by obtaining certifications in various areas related to data analysis, artificial intelligence, business intelligence, and game theory.
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