We are BBB Cycling and you might have seen us cycling around. Whether you go climbing, gravel riding, racing, touring, mountain biking or use your bike to get around town: we are there with you. Sometimes in plain sight, sometimes more in the background.

Our well-thought-through parts, clothing, accessories, and tools are made for cyclists all over the world. With that typical down-to-earth Dutch view, we design products that make your ride more fun, safer or faster. Handy and smart details that work, in the real world, those are things that make us happy.

As we are cyclists ourselves, we know what it's like to ride your bike to work through all kinds of weather, improve that personal best or ride further than you ever did. At these moments you have to be able to rely on your gear and they just have to work, right?

And almost every cyclist has a BBB product somewhere. A handy pump, that trusty water bottle, smart lamp, or maybe your helmet. Or when you sometimes tinker with your bicycle, chances are you use a BBB tool at times.

Because we may not say it out loud often, but for many cyclists, we are an indispensable part of every ride.

Retail

Sports

BBB Cycling

BBB Cycling's headquarters in Den Haag, Netherlands

This department focuses on providing assistance and support to customers, addressing inquiries, and ensuring customer satisfaction.

Customer Support

The Marketing and Sales team at BBB Cycling is dedicated to promoting the brand and driving sales through strategic marketing initiatives and relationship management. This diverse group collaborates on creating compelling content, managing e-commerce channels, and building partnerships with retailers and customers. Their mission is to connect with cyclists worldwide, ensuring that every rider knows about and trusts BBB’s high-quality products that enhance their cycling experience.

Marketing and Sales

The Product Development team at BBB Cycling is dedicated to creating innovative and practical cycling gear that enhances the riding experience. Comprising skilled designers and product managers, the team focuses on developing high-quality parts, accessories, and clothing tailored to meet the needs of cyclists in various riding conditions. By combining their firsthand cycling experience with thoughtful design, the team ensures that every product delivers reliability, functionality, and enjoyment to cyclists around the world.

Product Development

This department manages the organization's financial planning, reporting, and control processes.

Finance Department

This department oversees the development and strategy of products, focusing on market needs and ensuring effective supply chain management.

People (2)

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Other teams

Marketing and Sales

Product Development

Finance Department

Product Management