Eric D. Reicin

Eric joined BBB National Programs as President and Chief Executive Officer on November 4, 2019.

BBB National Programs fosters trust, innovation, and competition in the marketplace through the development and delivery of cost-effective third-party self-regulation, dispute resolution and other programs. BBB National Programs is the home of industry self-regulatory and dispute resolution programs that include the National Advertising Division (NAD), National Advertising Review Board (NARB), BBB EU Privacy Shield, BBB AUTO LINE, Children’s Advertising Review Unit (CARU), Children’s Food and Beverage Advertising Initiative (CFBAI), Children’s Confection Advertising Initiative (CCAI), Direct Selling Self-Regulatory Council (DSSRC), Digital Advertising Accountability Program (DAAP), and the Coalition for Better Advertising Dispute Resolution Program (CBA DRM).

Eric is a senior corporate and legal executive with over 25 years of experience assisting publicly traded and private companies and other organizations grow, manage transformational change, and weather regulatory and public scrutiny. Eric is a creative business thinker and connector and has founded several national and local executive legal networks to share best practices and improve company and association performance.

Most recently, Eric served as Vice President, General Counsel, and Corporate Secretary for MorganFranklin Consulting, LLC and MorganFranklin, LLC, a global management consulting firm and government contractor (DOD and civilian). He also led MorganFranklin’s Corporate Investigations & Dispute Solutions consulting practice. Eric’s strategy and execution work in MorganFranklin’s transformation from founder owned to an LLC with minority management ownership to an ESOP led to his recognition as the Association of Corporate Counsel – NCR Outstanding Chief Legal Officer in 2016. Vaco (backed by Olympus Partners) acquired MorganFranklin on July 31, 2019.

Eric previously served as Senior Vice President and Deputy General Counsel at Sallie Mae, then a Fortune 500 diversified financial services company (NASDAQ: SLM). He spent 14 years working closely with the Board of Directors and senior executive management during times of transformational change, senior executive turnover, negative press, government investigations and class action litigation, financial uncertainly, and regulatory scrutiny. He also successfully led a large team of attorneys, compliance personnel, and professionals based in six cities.

Eric is known in the marketplace for developing talent and building coalitions. His successes include identifying, cultivating, and sponsoring individuals along the journey to the general counsel and other senior executive positions. He also advises senior executives and general counsels as they work through complex crisis situations and transformational change.

Eric served a six-year term on the global board of the Association of Corporate Counsel, which has a presence in 85 countries. Eric previously served as president of the Association of Corporate Counsel - National Capital Region, the largest regional in-house bar association. Eric served as the 2016-2019 co-chair of the D.C. General Counsels Club. He currently serves on the advisory board of the Georgetown University Law Center CCI, the Board of Directors of the American Employment Law Council (AELC) and is a Fellow of The College of Labor and Employment Lawyers. In 2019, Legal 500 named Eric to the General Counsel Powerlist – United States.

Eric served as the 2016-2018 chair of the Executive Leadership Team for the 27th and 28th Lawyers Have Heart 10K/5K benefiting the American Heart Association and serves on its Executive Leadership Team.