Marla Kaplowitz

Board Member at BBB National Programs

Bringing 30 years of industry experience in marketing and communications, Marla joined the 4A's in May 2017 to help define and shape the future focus of the association. Under her leadership, the4A's purpose is to help empower its members to deliver insightful creativity that drives commerce, and influences culture all while moving the industry forward.

As the former CEO of MEC North America, beginning in 2011, Marla drove the agency’s strategic initiatives with a focus on delivering growth for its people, clients, and the industry. Marla led MEC to become a major disruptor in the area of talent management with its innovative approaches to attracting, nurturing, and retaining the industry’s top talent. MEC NA was cited in Fortune's "Great Places to Work" feature and was named in Advertising Age's "Best Places to Work in Advertising and Marketing" in 2015.


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BBB National Programs

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BBB National Programs is where companies, industry experts, and trade associations work together within a self-regulatory environment to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution.


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