Alexandra Casson

Head Of Digital Strategy And Operations - BBC Studios Productions at BBC Studios

Alexandra Casson serves as the Head of Digital Strategy and Operations for BBC Studios Productions, a position held since February 2020, where responsibilities include overseeing digital content strategy, establishing partnerships, and managing new business strategies for original commissions. Prior to this, Alexandra held various roles at renowned organizations, including The Walt Disney Company as a Senior Creative and Digital Consultant, and Rocket Pictures as Lead Project Manager, where significant contributions involved building new teams and operational processes. Additional experience spans positions at Red Bee Media, ITV, Nickelodeon, Five, Ideal World, and the Press Association, showcasing a comprehensive background in digital production, creative strategy, and project management. Alexandra holds a BA in Media Production from Northumbria University.

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