Agatha B.

Agatha B. serves as the Head of CRM at the BBC since July 2023, focusing on enhancing engagement and audience growth. Previously, Agatha held the role of Director of CRM & Subscription Optimization at Phiture, where consultation for global media brands included improving CRM and lifecycle marketing strategies. At Jagex, Agatha built the CRM function to boost player retention and engagement. Additional experience includes senior roles at NaturalMotion, Microsoft, Electronic Arts, and Motor AG Group, where responsibilities encompassed CRM strategy, marketing management, and data-driven insights. Agatha holds a diploma in Business, Management, Marketing, and a Bachelor's degree in Social Studies.