Artur Jimenez

Artur Jimenez is a seasoned research and marketing professional with extensive experience in market research and analysis, spanning positions at prominent companies including IBOPE INTELIGENCIA PESQUISA E CONSULTORIA LTDA, Credicard, Itaú Unibanco, RDA Consulting, BBC, Kantar Worldpanel UK, and Ipsos MORI. Notable achievements include managing the award-winning “Global Audience Measure” project for the BBC, which conducts over 25,000 interviews annually in challenging markets. Artur possesses expertise in designing research projects, data collection, analysis, and client presentations, alongside a robust background in quantitative and qualitative research methodologies. Educational qualifications include postgraduate degrees in Marketing Research and Marketing from ESPM and FEA USP, respectively, and completion of a Marketing Week Mini MBA.