Carol Prest is a marketing and insight professional with over 20 years of experience, specializing in quantitative and qualitative research, advertising campaign execution, and data analysis. They have held significant roles such as Head of Insight at DC Thomson and currently serve as the Portfolio Head of Audiences at BBC. Carol has contributed to various industry boards, including the PPA Magnetic Insight Board and the JICREG Technical Sub Committee. Their expertise encompasses media, business development strategy, and geodemographic targeting, making them a valuable asset in the field of marketing.
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