Dr Matt Crooks

Dr. Matt Crooks is a seasoned data science professional currently serving as Principal Data Scientist at BBC since February 2023 and as a top-ranked mentor on adplist.org specializing in machine learning and professional development. Previously, Dr. Crooks held roles such as Experimentation Lead and Senior Data Scientist at Typeform, and co-founded an ML-driven e-commerce SaaS product during a stint at i-browse. Notable contributions at BBC include leading data science efforts for children’s content and developing a content recommendation quiz using adaptive Bayesian statistics. Dr. Crooks also has experience as a Climate Data Scientist at the European Commission and maintains a strong presence in academic writing and consulting, with expertise in mathematical modelling attained during a PhD at The University of Manchester.