Emily Pitts

Emily Pitts is a creative strategist at BBC Audio, where they develop audience-centric strategies for BBC Radio Networks and BBC Sounds. With a background as a strategic brand planner and qualitative research leader, Emily has collaborated with major clients like McDonald's and enhanced the BBC's offerings based on deep audience insights. Emily holds an MA Hons in History of Art from The University of Edinburgh and is currently pursuing a BA in La Storia Dell'Arte at Universita di Bologna. They also completed training in Coaching Skills and Applied Positive Psychology.