Finlay Kidd

Finlay Kidd is a seasoned professional in data analysis and experimentation, currently serving as a Senior Experimentation Analyst at BBC since September 2023. Prior experience includes the role of Data and Experimentation Analyst at DAZN from July 2021 to August 2023, where significant achievements included a 46% revenue increase in Japan through optimized trial lengths and enhanced experiment velocity by 50% quarter-on-quarter. In earlier roles as Subscriptions Experimentation Executive and Social Media Analyst, Finlay honed skills in providing tailored insights and conducting in-depth analyses for stakeholders. Finlay holds a Bachelor of Science in Marketing and Management from Newcastle University and has proficiency in SQL, Python, and R.