Giovana R.

Giovana R. serves as the Head of Digital Audiences at BBC, with previous roles including Head of Social Media Insight & Measurement, Head of Audience Research for BBC News, and Head of Growth for BBC News and World Service. Prior to joining BBC in April 2020, Giovana R. worked at Byte as the Lead Data Analyst, specializing in data analytics and visualizations focused on social media platforms. Additional experience includes serving as Senior Social Campaign Manager at Way To Blue, managing international social campaigns for prominent film and entertainment clients, and working as Multimedia Editor for Sky Movies. Giovana R. holds a Master's in Photojournalism from the University of Westminster, as well as degrees in Film Studies and Communications from FAP - Faculdade de Artes do Paraná and Universidade Federal do Paraná, respectively.