Jade Smithdale

Jade Smithdale is a Senior Product Manager at the BBC, specializing in user sign-in experiences across various apps. With a strong background in Agile methodologies, Jade has previously held roles as a Digital Business Analyst at Which? and a Business Analyst at BGL Group, where they focused on enhancing customer journeys and managing production processes. Jade also brings valuable experience from positions at Johnston Press, where they contributed to website redesigns and analytics transitions. They earned a Bachelor of Science in Psychology from the University of Central Lancashire.