James Parry

James Parry possesses a robust background in marketing and account management, having held various senior roles across notable organizations. Beginning as a Brand Marketing Executive at Umbro, James transitioned into account management positions at McCann Erickson and BD Network, where responsibilities included sponsorship activation for major events like the 2006 FIFA World Cup. A significant tenure at the BBC saw James progress from Marketing Manager to Senior Head of Marketing for BBC Sport and Brand, with various leadership roles in between. Following a period as a Freelance Account Director, James continued to enhance expertise in sports marketing and brand management, with recent involvement at iris worldwide. Education includes a Marketing Week Mini MBA completed in 2024.