Jo Davies

Jo Davies has extensive experience in digital marketing and content strategy, currently serving as Media Portfolio Lead and Head of Content Discovery at BBC since December 2014, where responsibilities include defining media strategies and enhancing audience engagement across various platforms. Prior to this role, Jo worked as a Freelance Digital Consultant managing advertising campaigns for high-profile clients, and held positions including Content Manager at Culture Group and Digital Marketing Manager at Live Nation. Jo's career began at IPC Media, progressing through various marketing roles including Senior Digital Account Manager at Outside Line, where campaigns for major music labels were developed. With a BA (Hons) in Business Studies majoring in Marketing from De Montfort University, Jo possesses a strong foundation in both strategic planning and hands-on execution in the marketing sector.