Jo Jones

Jo Jones is a senior strategic audience researcher currently serving as the Head of Audience Research. With a passion for transforming audience insights into actionable content, Jo has extensive experience managing audience research for prominent networks including BBC and Channel 4. During their tenure at Channel 4, Jo was integral to the Diversity Board and led a significant research project addressing gender and sexism in television. Previously, Jo worked as a Media Planner at OMD and BBC, focusing on both children’s programming and various BBC channels.