Lesley Bailey

Lesley Bailey currently serves as the Head of Franchise Management and Brand Strategy at BBC, overseeing brand strategy and franchise plans for BBC CBeebies and other notable properties including Doctor Who and Strictly Come Dancing. Prior to this role, Lesley spent several years at WarnerMedia as the Interim Joint Head of Kids & Young Adults EMEA and VP of Marketing, Brand Management and Creative EMEA, where responsibilities included senior leadership and franchise development. Previous experience includes consulting and strategic roles at organizations such as Turner Broadcasting System, HIT Entertainment, and The Walt Disney Company, where Lesley contributed to brand positioning and market entry strategies across various regions. Lesley's career is underscored by a robust background in marketing and brand management within the entertainment sector.