Nicky Birch is an experienced audio professional currently serving as the Innovation Lead for the BBC Generative AI Programme and Head of New Formats & Innovation for BBC Sounds since November 2019. Birch leads an innovation team focused on developing new features and content, including significant projects such as the Live News & Election 2024 Stream and new podcast formats. Previous roles at the BBC include Acting Head of Content and New Formats for BBC Sounds and Commissioning Exec for Voice & AI, emphasizing voice technology and synthetic media. As Founder and Director of Rosina Sound, Birch collaborates with notable institutions to produce interactive audio experiences and podcasts. Additional experience includes executive production roles at BBC R&D, board membership at Sound Women, and various leadership positions at Somethin' Else. Birch's academic background includes a BA in International Relations from the University of Leeds.
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