Niki Carr

Niki Carr is a seasoned marketing professional with extensive experience at the BBC since 2004. Currently serving as the Senior Head of Brand, Marketing and Digital Eurovision, Niki also leads marketing initiatives for BBC's youth brands, including Radio 1, 1Xtra, Asian Network, BBC Three, CBBC, and CBeebies. Previous roles include Head of Marketing for BBC Three and Comedy, where Niki successfully transitioned BBC Three into an online service, and Head of Marketing for Radio 1 and 1Xtra, creating innovative digital and social campaigns. Niki's expertise in youth marketing and digital transformation is highlighted by achievements such as expanding Radio 1's YouTube subscriber base to over one million. Niki holds a degree in Communications and History from the University of Leeds.