Rakhee Birdi

Rakhee Birdi is a strategic and results-focused marketing leader with extensive experience across SVOD, publishing, telecommunications, and financial services sectors. They have held significant roles at leading companies, including Microsoft, where they serve as the Xbox Subscriptions and Services Category Lead for Northern Europe, and currently as the BBC iPlayer Growth Lead. Rakhee has a demonstrable track record in customer acquisition and retention, driving digital marketing strategies, and managing cohesive teams to achieve business growth. They have successfully launched and expanded services in international markets, contributing to revenue and performance improvements.