Rob McWilliam

Rob McWilliam is an experienced professional in user experience design and audience strategy, currently serving as the Head of Experience Design at BBC since October 2016. In this role, Rob holds additional titles including Director of User Experience for BBC News, Sport & Live, and has previously worked as a Senior Audience Strategist in Design & Engineering at the BBC. Prior to this, Rob was a Senior Strategist at Iris, working with clients such as Virgin Active and Barclaycard, and served as a Digital Strategist at LIDA, collaborating with brands like Compare the Market, Land Rover, Ray Ban, and Oxfam. Rob's career began at Watson Phillips Norman as an Account Manager, managing projects for clients including Which?, RIAS, and the Salvation Army. Rob holds a degree from Newcastle University.