Sam Smith

Sam Smith is an accomplished media professional with extensive experience in audience research and management. As Managing Director at Clearcast since April 2020, Sam oversees the approval of advertisements for major broadcasters, ensuring compliance with industry codes. With a long tenure at the BBC, Sam held various leadership roles, including Head of Audience Services and Head of Future Media Audiences, contributing significantly to the launch of BBC iPlayer and advising on channel strategies. Prior roles at Sky and Carlton Television involved leading research initiatives to enhance programming and advertising effectiveness. Sam possesses an MSc in Product Marketing from Cranfield School of Management and a BA in Economics and Politics from the University of East Anglia.