Samantha Sing

Samantha Sing is a highly commercial senior finance director with extensive experience in financial management and strategic advice across various broadcast media businesses. Currently, they serve as Finance Director for Nations at the BBC and as a Board Trustee for both the Chineke! Foundation and Leander Sea Scouts. In previous roles, Samantha has held positions such as CFO at Racecourse Media Group and Senior Finance Manager at Sony Pictures Entertainment, where they led international FP&A and corporate reporting teams. They have a strong background in complex commercial contract negotiations, business launches, and restructuring, underscored by a commitment to diversity and inclusion as evidenced by their chairperson role on the EBRG Gender Equality Board at Sony Pictures.