Sarra Hamdi is a Senior Design Researcher at the BBC, where they focus on innovative approaches to design and user experience. Previously, they served as a Senior User Researcher in Digital Archiving at The National Archives, and held various roles in user research and UX management in digital services. Sarra's educational background includes a Master's degree in Human-Centred Systems from City University London and a Postgraduate Certificate in Web Design & Development from Birkbeck College. Prior to their current position, they worked as a Programmes Officer at City University London and as a bookseller at Waterstones.
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