Vignesh Lokanathan

Vignesh Lokanathan is an experienced professional in experimentation, optimization, and digital analytics, currently serving as the Experimentation Lead at the BBC. Previously, they held roles in various companies including Aon Centre for Innovation and Analytics, The Union, and Confused.com, where they drove data-driven strategies and improvements. With a Master’s degree in Information Technology in Business from Singapore Management University, Vignesh has a strong foundation in business analytics and has contributed to significant revenue growth and operational efficiency in their roles. They have also led teams and developed training programs aimed at enhancing digital analytics capabilities.