Hannah Petersen

Hannah Petersen has a diverse work experience in the fields of media and digital marketing. Hannah currently holds the position of Associate Media Director at BBDO MW, where they manage media strategies and supervises media planning activities. Prior to this role, they worked as a Media Supervisor at BBDO MW.

Before joining BBDO MW, Hannah was employed at Bluespire as a Digital Marketing Manager, where they were responsible for managing digital marketing campaigns.

Hannah also gained valuable experience as a Media Strategist at McCann Minneapolis, where they developed strategic briefs and plans for various media channels, including television, print, out-of-home, and radio.

Hannah started their career at FRWD as a Media Planner, specializing in programmatic display, digital media, and paid search. Hannah later served as an Assistant Media Planner with a focus on programmatic, where they exceeded clients' performance goals through efficient media buying and planning.

Throughout their career, Hannah has demonstrated expertise in strategic planning, audience research, and media optimization across diverse media platforms.

Hannah Petersen obtained their Bachelor's Degree in Strategic Communications with an Emphasis in Advertising and Public Relations from Northern Arizona University from 2012 to 2016. During the same period, they also pursued minors in Photography and Visual Communications at the same university.

In terms of additional certifications, Hannah obtained Centro Certified: Basis Foundations from Centro in June 2020, as well as Centro Certified: Basis Foundations 2.0 from the same institution in May 2020. Hannah also completed certifications like Google Doubleclick Bid & Campaign Manager, TerminalOne - Programmatic 101 & Intro to Digital Marketing from the NEW MEDIA INSTITUTE, and TerminalOne Platform - Beginner, though the exact dates of completion are not provided.