Allex Olsson

Allex Olsson is an experienced marketing professional currently serving as the Head of Media Lab at BBDO Nordics since January 2019, where the focus is on leveraging interdisciplinary expertise to drive business impact through innovative solutions. Allex holds the position of Chair of the European Social Council at BBDO Worldwide, alongside active participation in the management team at Medieinstitutet. Previous roles include Growth Marketer at NORD DDB, Digital Marketing Consultant at Resultify, and Digital PR Consultant at FEW Agency, where skills in digital strategy, client engagement, and brand loyalty were honed. Allex's educational background includes a Bachelor's degree in Digital Cultures and studies in Marketing Psychology from Lund University, complemented by guest lecturing on impactful social campaigns and hands-on experience in retail and brand activation.