Angelica S.

Angelica S. is a seasoned data analyst currently serving as a Senior Analyst at BBDO Worldwide since September 2024, following a tenure as a Senior Data Analyst at Code and Theory. With expertise in audience segmentation, web analytics, and analytics measurement, Angelica has led analytics strategies for numerous clients across various industries, enhancing data-driven decision-making. A strong collaborative approach effectively integrates data insights into creative campaign concepts and product strategies. Angelica's extensive experience includes over 45 projects with clients in e-commerce, retail, finance, travel, and tech, and proficiency in tools such as Adobe Analytics, Google Analytics, and Power BI. Angelica has also held roles at CBS Interactive, CalSTRS, and Siemens, showcasing a robust skill set in data analysis, visualization, and management. Angelica has a Bachelor of Science in Business Administration from Sacramento State College, emphasizing Management Information Systems.