Beck You is a creative marketer with a strong understanding of branding and communication, particularly within the luxury industry. They served as the CEO of BBDO Worldwide Greater China in 2022, overseeing three offices and more than 300 employees. Previously, Beck held roles at Mercedes-Benz China from 2009 to 2018, where they led a marketing communication team and initiated significant branding campaigns. Beck also has experience as a Senior Consultant at Huawei in 2018 and an Account Manager at Ogilvy. Beck is currently pursuing an MBA in International Business at CEIBS, having completed a Bachelor's degree in Advertising from the Communication University of China.
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