Patrick McConville

Patrick McConville currently serves as the Strategic Planning Director at TBWA\Ireland and holds the position of Chair of the European Strategic Planning Council at BBDO Worldwide. With a robust career in strategic planning and client strategy across various reputable agencies, Patrick has previously worked as Strategic Planning Director at BBDO Dublin, Client Strategy Director at WONDR.io, and Deputy Managing Director at ICAN. Additionally, Patrick has contributed to the industry as a Board Member of the Institute of Advertising Practitioners in Ireland and as a lecturer in Strategic Brand Planning at the Dublin Institute of Technology. Educational credentials include a BSc in Communication, Advertising, and Marketing from Ulster University.