Ryan Lichtenfeld

Vp, Account Director at BBDO

Ryan Lichtenfeld has a diverse work experience in the advertising industry, with a focus on account management and brand strategies. Ryan has worked at BBDO Worldwide since 2016, starting as an Account Supervisor before being promoted to Account Director and eventually Vice President. During their time at BBDO, they have worked with major clients such as Visa, handling global sponsorship, brand affinity, contactless payments, and cross-border travel. Ryan has also been involved in various campaigns related to the Tokyo 2020 Olympics and COVID response. In 2019, Ryan briefly worked at BBDO Mexico as an Account Director, where they participated in the BBDO Energy Exchange program, gaining valuable cross-agency and cross-cultural experience. Prior to joining BBDO, Ryan worked at J. Walter Thompson Worldwide as an Account Supervisor and Account Manager, handling accounts such as Johnson & Johnson and the National Alliance on Mental Illness. Ryan also had a brief stint at Google, participating in the Google Squared Digital Marketing Program. Ryan's early career includes a summer internship at Strategic Group.

Ryan Lichtenfeld obtained a Bachelor of Science in Business Administration (B.S.B.A) with a focus on Marketing and Management from the University of Richmond - Robins School of Business in the years 2008 to 2012. In 2020, they pursued a Certificate in Digital Marketing Strategies, specializing in Data, Automation, AI & Analytics, at Northwestern University - Kellogg School of Management.

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Timeline

  • Vp, Account Director

    October, 2020 - present

  • Account Director

    November, 2018

  • Account Supervisor

    October, 2016