Yulia Popova is a skilled Digital Transformation Manager with extensive experience in project management and digital marketing. Their career includes roles as Digital Marketing Manager at VirtoWay, Lacoste Russia, and Mail.Ru Group, where they developed marketing strategies and managed advertising campaigns. At VK, Yulia served as an IT Project Manager, overseeing the automation of various processes and enhancing operational efficiency. Currently, Yulia is the Digital Transformation Manager at bbf: and has recently held the position of Head of R&D at Jüsto. They hold a Master of Philosophy from Saratov State University.
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