Pete Petrella

Pete Petrella is the Innovation Director at BBL/P, a role they have held since 2024 after founding the company 12 years prior. They previously served as Creative Director at gyro, transforming the agency's creative output and securing notable clients like L’Oreal Paris and FedEx. Pete also held significant positions at twentysix London and Proximity London, where they enhanced digital advertising capabilities and led award-winning projects. Their extensive experience in the creative industry has established them as a key figure for luxury and premium brand strategies.