Jonathan Hoffman

Jonathan Hoffman is the Director and Head of Brand Development at BBR Partners, where they lead marketing and branding initiatives to enhance client experiences and cultivate new business opportunities. Previously, they served as President and Chief Creative Officer at McCann Minneapolis, transforming the agency into a consumer-driven organization that achieved significant revenue growth and award recognition. Hoffman also held the position of Chief Creative Officer at Leo Burnett Warsaw, where they tripled agency revenue and led it to become the most awarded in the region. Their extensive experience includes founding Zero Dot and serving as President of Experience Design at Publicis Media, where they contributed to the evolution of the connected experience for brands. Hoffman graduated from Vassar College with a BA in English/Drama (Film) and continues to emphasize authenticity and relevance in their work.