Reggie Y.

Reggie Y. has extensive experience in the media industry, with a focus on revenue optimization and creator partnerships. Reggie has held various positions at BBTV, including Senior Vice President Global Creator Network, Vice President Global Markets, Creator Partnerships, and Head of Global Markets. In these roles, they have led global monetization and creator acquisition strategies, implemented revenue solutions, and established strategic partnerships across platforms like YouTube, TikTok, and Instagram.

Prior to their time at BBTV, Reggie served as Vice President, Cross Platform Revenue Solutions at Shaw Communications, where they maximized advertising revenues and developed new ad products and sales automation strategies. Reggie also worked as Vice President of Sales at NeuLion Inc, leading the company's TV Everywhere sales strategy and developing customized OTT video streaming solutions.

Reggie's earlier experience includes roles at Pointstreak.com Inc., where they were the Senior Vice President of Internet Properties, and at Insight Sports, where they served as Vice President of Sales, Strategic Planning & Partnerships. Reggie began their career at CBC Television as the Director of Sports Marketing & Digital Media, overseeing revenue strategies for major sports properties.

Overall, Reggie Y. brings a wealth of expertise in revenue optimization, strategic partnerships, and digital media across various media companies and platforms.

Reggie Y. holds an MBA degree from the University of Toronto - Rotman School of Management. Prior to this, they obtained a Bachelor of Arts degree in Business from York University.