Sofia Aguilera is a highly experienced professional in relationship management and business development, currently serving as a Relationships Management Model Associate at BBVA en Colombia since September 2022. In this role, Sofia leads strategic projects such as Sectorization and the Incentification project, focusing on enhancing customer value and optimizing the credit experience for the bank's clients. Previously, Sofia held various positions at Itaú Colombia, including Segment Manager for Enterprises Monetization and Analyst roles in commercial development, where significant contributions included process architecture and a nationwide training plan for sales executives. Sofia's foundation in management was established through active involvement at Pontificia Universidad Javeriana, followed by a Master's degree in Innovation Management from Universidad de La Sabana.
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