Ariana Jarillo

Ariana Jarillo is a seasoned professional with extensive experience in design research and consultancy. Currently a Senior Design Researcher on the UX Team at BBVA en México since August 2019, Ariana has previously held roles such as Senior Consultant at Limón Casa de Investigación and INSITUM, and Qualitative Research Manager at Metronhomo. Throughout these positions, responsibilities included project planning, fieldwork logistics, questionnaire development, moderation of focus groups and interviews, qualitative data analysis, and client engagement. Ariana's collaborative work with multidisciplinary teams has involved major companies like Abbott, Televisa, and ScotiaBank, focusing on user insights and product/service understanding. Educational qualifications include a Licenciatura in Psychology from Universidad Nacional Autónoma de México and prior studies at Universidad La Salle, A.C.