Benjamín Muñiz

Benjamín Muñiz has a diverse background in data analytics and business intelligence, with experience spanning various roles in the banking and insurance sectors. They began their career at BBVA Bancomer as a Data Mining Consultant, where they evaluated and constructed analytical models using SQL and other tools. Later, Benjamín served as a Senior Data Mining Advisor and developed data-driven commercial strategies at BBVA Seguros. Currently, they lead the CRM Interaction Governance at BBVA en México, where they are responsible for optimizing communication strategies and overseeing Salesforce Marketing Cloud.