Fernanda R. currently serves as the UX & Design | People and Culture Manager at BBVA en México, overseeing the design and implementation of professional development processes for the Design and UX team since August 2017. Prior experience includes roles as a Service Designer and Product Designer at TERAN\TBWA, focusing on graphic content for digital advertising from June 2017 to August 2017, and as a UX/UI Designer at KEA Digital Services, where responsibilities included directing information architecture, content, and UI/UX design for websites and apps from August 2015 to May 2017. Fernanda R. also worked as a Digital Designer at TV Azteca from November 2013 to July 2015, involving community management and content administration for social media. Fernanda R. holds a Bachelor's degree in Digital Communication from Universidad Anáhuac, a Master's degree in Web Analytics, Usability, and User Experience from IEBS Biztech School, and is currently pursuing an MBA in Business Administration and Management at thePower.
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