Lorena Bravo

Lorena Bravo is an experienced digital marketing professional with a strong background in paid media, SEM, and SEO. Currently serving as the Paid Media, SEM & SEO Discipline Manager at BBVA en México since December 2016, Lorena is responsible for managing digital paid media channels. Prior experience includes positions such as Lead of SEM & Paid Media at Arena Media México, where responsibilities included integrating on/off planning for major accounts and optimizing digital campaigns for performance. At Telefónica, Lorena coordinated digital marketing strategies focusing on e-commerce and landing page optimization. In earlier roles at Havas Media and Mapfre, Lorena managed digital accounts and sales development. Educational qualifications include a degree in Advertising and Advanced Marketing, along with diplomas in Advanced Marketing and Organizational Communication from Centro Universitario de Comunicación.