Carlos N. serves as the CRO Lead at BBVA Next Technologies, specializing in Conversion Rate Optimization for BBVA España. Responsibilities include developing CRO strategies, managing AB test roadmaps, and implementing qualitative analytics. Carlos also contributes as a professor of CRO across several institutions, including MrMarcel School and Digital Innovation Center, and has previously founded LikeInspector, a Facebook analytics tool. Carlos's background includes experience as an Ecommerce Manager and UI/UX developer, complemented by a robust educational foundation with multiple degrees, including an MBA and a Master's in Digital Marketing and Online Strategy.
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