Alberto L. has extensive experience in digital transformation and client relationship management within the banking sector, currently serving in a role focused on digital transformation, CRM, and global commercial banking at BBVA in Madrid since July 2015. Prior to this position, Alberto L. held various leadership roles at BBVA Bancomer, including Director of CRM for Commercial Banking and Institutions, where responsibilities encompassed the design and deployment of commercial tools and strategies. Alberto L.'s career includes significant contributions to customer service and client acquisition in the factoring division and directed banking services for government clients in Michoacán. Alberto L. holds an MBA in High Management from ITESM-CG and a Capital Markets Diploma from Carnegie Mellon University, complemented by an undergraduate degree in Computer Systems Administration and Finance from ITESM-CEM.
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