Alicia R. is a seasoned Behavioral Economics Senior Manager at BBVA, S.A., with extensive experience in the banking industry. They held various managerial roles, overseeing areas such as behavioral economics, product management, and team leadership from 2017 to 2021. Alicia graduated from Universidad Carlos III de Madrid with degrees in Economics and Business Administration and has furthered their education with a Master's in Credit Institution Management and a Postgraduate degree in Behavioral Economics. Additionally, they contributed to significant projects at Caterpillar Financial and BearingPoint between 1997 and 2007.
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