Belén Villar

Belén Villar is a marketing and digital sales professional with extensive experience in branding and content creation. Currently serving as the Head of Marketing & Comms at BBVA in Switzerland, Belén develops and implements effective marketing strategies while managing the marketing team. Previously, they held various roles at BBVA, including Digital Marketing & Content Manager and Social Media Specialist, where they launched high-impact campaigns and optimized brand performance. Belén's educational background includes a Master's degree in Digital Marketing and a Bachelor's degree in Communications Sciences from the Universidad de Alicante.